SMK Capital Management · October 2026
SMK Capital: the plan for your next raise
Prepared for Mark Khuri · based on our call of October 20
Our understanding
Your last campaign
About 6 weeks
Run by an agency, with a budget of about $4,000 a month.
70 leads, about 8 calls
Many forms were only partly filled, and 4 or 5 people showed up.
$0 raised
Most leads stopped replying, and the agency did not report a cost per call.
What comes next
Funds due November 16
Your new deal closes on November 17, so time is short.
2–3% cost of capital
Your target for what raising the money should cost.
Less of your time
You prefer not to record more videos or chase no-shows.
Our understanding of why your last campaign didn’t work, and how we solve it
Leads stopped replying
- WhyFollow-up was automated, and some leads were looking at 10 other deals.
- FixOur setter calls every lead within 5 minutes of the form.
Only 4 or 5 calls showed up
- WhyAutomated reminders were not enough. As you said, someone has to keep after each investor.
- FixThe setter qualifies each investor and confirms the call, with reminders before it.
Few ads, one angle
- WhyOn October 9, all 10 live ads used the same “already operating” message.
- FixWe test 40 to 60 ads on different angles and keep the ones that book calls.
No cost per call
- WhyYou had to ask the agency for numbers, and they were not reported.
- FixYou get a weekly report with the cost per lead, per booked call and per call held.
Based on our October 20 call and your ads in the Meta Ad Library on October 9.
Mostly image ads, very little filming
SMK
SMK Capital ManagementSponsored
For accredited investors
Co-investing with experienced operators since 2010
One message per ad, nothing else
SMKCAP.COMSee the new SMK opportunity
Learn more- Mostly image adsAbout 80% of what we run are images, and they are outperforming video on our accounts.
- One point per adEach ad shows one part of the deal. Too many numbers in one image confuse people.
- Video is optionalAbout 20% of our ads are video, and we can launch with images only.
- We keep what worksAds that do not book calls are switched off each week.
What is realistic before November 16
Oct 23Today one-pager needed
Oct 30Ads and setter live
Nov 16Funds due about 17 days live
Nov 20Trial ends review together
21–32 booked calls
About 17 days live at $150 a day, at $80 to $120 a booked call.
15–22 calls held
At a 70% show rate. How many invest depends on your timing and the deal.
A head start on the next deal
Investors who are not ready for this one stay on your list for the next.
Estimate based on a comparable sponsor account in Houston: about $15 a lead and a 20% booking rate. Your results depend on the offering.
Working back from the raise
Your target: 2–3%, with our fee
The calculator shows the ad spend only. Our fee comes on top.
$80 to $120 a booked call
Based on a comparable sponsor account in Houston. It depends on the offering and the minimum.
$150 a day to start
The trial runs at $150 a day. The calculator shows what a full raise would need.
Calculator · example numbers, change any of them
–Investors needed
–Booked calls needed
–Total ad spend
–Daily ad spend needed
–Booked calls
–Ad spend only, as % of the raise
Change any number. Booked calls needed = investors ÷ (show rate × close rate). Daily ad spend = booked calls × cost per call ÷ days.
How the setter works
Within 5 minutes
Every lead is called within 5 minutes of filling the form.
US accent, US number
Our setters are mostly in-house and trained on your deal before the first call.
Qualified before your calendar
The setter asks about accreditation, check size and timing before a call is booked with you.
Follow-up that keeps going
Investors not ready for this deal keep getting emails and texts, so they remember you for the next one.
Reminders and no-shows
Investors get reminders before the call and are rebooked if they miss it.
Capacity for your deal
We work with 5 to 6 sponsors right now and have room for yours. Your setter is trained on it first.
The 21-day trial
$150 / dayAd spend, paid to Meta, about $3,150 for the 21 days
$5,000Setup after the trial, then $3,500 a month
$2,500 / monthSetter, after the trial
$0Leadfins fee for the first 21 days, setter included
Oct 23–30Ads, landing page and setter script built from your one-pager
Oct 30–Nov 2021 days live, with a weekly report
Nov 20Review together: continue on the next deal, or stop
Our guaranteeafter the trial
At least 30 qualified investor calls held each month at $150 a day in ad spend. If we miss it, we refund 50% of that month’s Leadfins fee. We agree with you upfront on what counts as qualified.
Needed from SMK: the one-pager for the new deal, Meta ad account access and your calendar.